The Founders

We’re husband-and-wife team Rocco and Julia Melillo—children’s publishing aficionados who’ve worked with publishing, edtech, and entertainment companies from coast to coast! We both developed our chops in NYC, the center of the publishing industry. And we’ve worked with some of the biggest names in children’s publishing, including Scholastic, Penguin Random House, Disney Publishing, and Abrams.

Rocco got his career start at a retail design studio while attending the School of Visual Arts. After graduating, he started designing for the children’s book industry and never looked back. Whether he’s working on a kids’ book or series, a point-of-purchase display, or a marketing or advertising piece, Rocco’s passion for publishing comes through in his super-creative and thoughtful designs.

As a former Art Director at both Scholastic and edtech company Age of Learning, Julia has extensive experience successfully delivering creative projects of all sizes. Her in-house roles have given her insight into what clients want and need—and made her fearless in the face of any budget or schedule. Julia is a true kids’ book nerd who is known to perform dramatic readings of her favorite stories even when there’s not a child in sight!